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June 12, 2025
How Cloverleaf AI Built a Repeatable Sales Engine
How Cloverleaf AI Built a Repeatable Sales Engine
About Cloverleaf AI
Cloverleaf AI is a cutting-edge platform that delivers real-time insights from public government meetings. From funding updates to procurement discussions, Cloverleaf surfaces early signals of change - helping businesses get ahead of the curve and win in the public sector.
The Challenge
Cloverleaf’s platform was rich with intel: budgets, project planning, procurement timelines. But the sales team lacked a structured way to turn that data into qualified outreach at scale.
They needed more at-bats with the right buyers, faster.
The Shift
Howdy Sales helped Cloverleaf connect the dots between insight and action.
Using a proprietary signal stacking model, Howdy delivered high-conversion leads and personalized outreach sequences—ready for the sales team to plug in and go.
Weekly deliverables included:
Prioritized lead lists tied to fresh buying signals
Enriched CRM records with AI-powered context
LinkedIn-ready messages personalized to each contact
How It Worked
Signal Stacking in Action
Howdy combined Cloverleaf’s meeting intelligence with external buying signals:
Bids on or wins of SLED (State, Local, and Education) contracts
Layoffs or org shifts in the past 12 months
Expansion into new U.S. markets in 2024 or 2025
Active hiring for government or SLED-related roles
These layered signals helped pinpoint warm, high-intent accounts, so outreach landed at the right time.
Seamless CRM Integration
All leads were pushed directly into Cloverleaf’s HubSpot instance, enriched and assigned, making it easy for the team to act without disruption.
The Results
🌵58% LinkedIn Interest Rate
High-context outreach drove immediate engagement from public sector buyers.
🌵First Meeting in 3 Weeks
Cloverleaf secured its first qualified SLED sales conversation within the first month.
🌵A Repeatable Sales Engine
Today, Cloverleaf runs a scalable GTM system, built on the signals that matter and powered by Howdy’s outreach playbook.
about author
Christi Loucks is the founder of Howdy Sales.
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