Partnership Announcement: Howdy + Magnifi2

The partnership between Howdy and Magnifi2, explained

Outbound has never had more tools. More data sources. More "innovative" ways to reach people.

So why does it still feel like you're shouting into the void?

Here's the uncomfortable truth: most outbound doesn't fail because teams aren't working hard enough. It fails because the pieces don't talk to each other.

Your data lives in one system. Your sequences run in another. Your messaging strategy (if you have one) exists in a Google Doc somewhere. And nobody's connecting the dots between what's working and what's not.

The result is outreach that feels random to prospects and exhausting to run.

The Real Problem (That Nobody Talks About)

Let's be honest about what changed.

Buyers got smarter. Your prospects can smell a template from a mile away. They've seen every "just circling back" email and every "thought you'd find this interesting" LinkedIn message.

Meanwhile, sales teams are being told to do more with less and still hit the same numbers.

The old playbook (blast a thousand emails, hope 2% respond) doesn't work anymore. Neither does running campaigns in isolation where your LinkedIn guy doesn't know what your email person is doing and your SDRs are just following whatever sequence got set up six months ago.

What actually works now is simple to describe but hard to execute:

Reach the right people when they're paying attention. Say something that resonates because it's built on how humans actually process information. And make sure every touch feels connected, not random.

That requires three things working together:

1. Intelligence - knowing who's in-market right now

2. Relevance - messaging that reduces friction instead of creating it

3. Execution - coordinated outreach that builds trust across channels

Most teams have one, maybe two of these. Almost nobody has all three connected.

How Neuroscience Changes Messaging (Without Making It Weird)

Here's something most sales teams don't think about: your prospect's brain is actively working against you.

Not because they're mean, but because cognitive load is real.

Every cold email, every LinkedIn request, every phone call is asking their brain to:

• Figure out who you are

• Decide if you're credible

• Determine if this matters right now

• Evaluate if responding is worth the effort

That's a lot of friction. Most outbound adds to it instead of reducing it.

Magnifi2's messaging approach is built on behavioral science: how people actually make decisions, not how we wish they would. The messaging is designed to:

• Build familiarity through coordinated touches (your brain trusts what it's seen before)

• Reduce cognitive friction (make it easy to say yes)

• Earn credibility gradually instead of demanding it upfront

It’s all about respecting how your prospect's brain works and meeting them where they are.

Why Intelligence Without Execution Doesn't Matter

Knowing who's in-market is useless if you can't act on it.

That's where most intent data falls apart. You get a list of "engaged accounts" and then what? Send them the same sequence everyone else gets?

Howdy's intent signals tell you who's actively researching right now. Who's problem-aware. Who's comparing solutions.

But intelligence only matters if you can execute on it in a way that actually resonates. That means:

• Reaching them across LinkedIn, email, and phone in a coordinated way

• Messaging that acknowledges where they are in the buying process

• Follow-up that builds on previous touches instead of starting from zero

This is why the partnership works. Intelligence tells you who and when. Relevance tells you what to say. Execution makes sure it actually happens consistently.

What This Looks Like in Practice

Instead of:

• Uploading a list and hoping for the best

• Sending the same message to everyone

• Wondering why your reply rate is 1.2%

• Losing track of who got what message when

• Having no idea what's working

You get:

• Prospects who are already researching when you reach out

• Messaging designed around how their brain processes decisions

• Coordinated touches across channels that feel like one conversation

• Clear visibility into where each prospect is and what's working

• A system that learns and improves instead of just repeating

Why Most Partnerships Are Just Co-Marketing (And Why This Isn't)

Let's be real. Most partnership announcements are just two logos on a page and a vague promise about "better together."

This partnership exists because neither company could solve the whole problem alone.

Howdy can tell you exactly who's in-market. But intent without relevant execution is just expensive data.

Magnifi2 can orchestrate sophisticated multi-channel campaigns with messaging that actually resonates. But relevance without intelligence is just well-crafted spam.

Together, you get outbound that doesn't feel like outbound. It feels like showing up when someone's already looking and having something useful to say.

What Actually Changes for You

If you're running outbound right now, you probably recognize at least one of these:

• "Our reply rates dropped and we don't know why"

• "We're burning through lists faster than we're booking meetings"

• "We can't tell which messages are actually working"

• "Our sequences feel disconnected and prospects can tell"

• "We're doing all this activity but pipeline is unpredictable"

This partnership is designed to fix those specific problems.

Not by adding more tools to your stack. By connecting the pieces you already need: knowing who to reach, reaching them in a way that works, and learning from what happens so you get better over time.

The outcome is outbound that feels less like a numbers game and more like actual conversations with people who are ready to have them.

The Bottom Line

There's no shortage of outbound tools. There's no shortage of data. There's no shortage of "best practices."

What's missing is a system that treats outbound like the strategic function it is instead of a volume game you run on autopilot.

This partnership exists to close that gap.

Not by doing more outbound. By making outbound work the way it should: intelligent, relevant, and built to actually convert.

If you're tired of burning budget on campaigns that don't work and you can't figure out why, this is worth paying attention to.